The front page of the SCMP over the weekend trumpeted the growth in circulation of both the daily and Sunday editions (up a whopping 4% over the same period last year).
All so much blah blah, but what caught my eye were the excuses they offered for the earlier fall in circulation:
Yes, that’ll be 9/11, the dotcom collapse and SARS (I’m surprised they missed out other key factors such as the Asia financial crisis and Harbour Fest, but I guess they didn’t want to seem like a bunch of losers who would blame anyone but themselves).
So it was nothing to do with the SCMP being rubbish, then?
Ordinary Gweilo 
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