There’s an excellent editorial in today’s Sunday Morning Post (Burning iPhone envy? Don’t believe the hype):
Undeniably, since its inception in the 1970s, Apple has revolutionised the way we use personal computers and listen to music. iPod’s impact today has been as great as the Sony Walkman, if not greater. Its worldwide popularity forces music companies to rethink their business models or risk going under. But is the new iPhone comparably revolutionary, as claimed? Yes, it is – a revolution in the sublime art of marketing hype.
Wise words, indeed .
Now then, which newspaper had a front-page story yesterday (Saturday) with a picture of the lucky, lucky, person who bought the first iPhone 3G from Hutchuson Telecom, and then followed it up with more nonsense about this non-story covering virtually all of the front page of the City section:
- iPhone 3G crowd left on hold
- Buyers sing the praises of their new i-dol
- There will be enough handsets, says firm
- Early birds brave heat and cold for hot device
Could it possibly have been the South China Morning Post? I think it could. There were also a couple of stories on Friday:
- iPhones to be sold at Apple’s HK store online
- With so many features on iPhone, battery life may pose biggest headache
It’s a good thing the SCMP didn’t fall for the hype, then, because that would have made their editorial on Sunday look rather silly.
Ordinary Gweilo 
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