Air New Zealand will be flying from Hong Kong to London starting in October, which provides another interesting option. Like Qantas, their flight leaves a bit too early in the morning (8.15) to be ideal, but competition has to be a good thing and they have more legroom in both economy and ‘premium economy’ than BA or Virgin.
Or there’s Finnair, who will be flying direct from Hong Kong to Helsinki from the middle of May (currently they fly via Bangkok). The selling point here is that the total journey time from HK to London (including transit) is 14.5 hours, which is only a little worse than direct flights and significantly better than almost all the other airlines with non-direct flights. I suppose the reason is that Helsinki is on the route from Hong Kong to London (and maybe it’s a small airport as well).
Finnair have a curious offer of an economy ticket for HK$10k – with a free upgrade to business class one way only. The biggest negative is no seat-back TVs in economy, so you probably want to take a good book.
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