The Standard reports that “a pay tv operator” wants to be allowed to re-transmit the digital channels on its network:
If successful, the change would be a boon for i-CABLE Communications’ Cable TV service and PCCW’s Now TV, essentially expanding their content offerings for free and allowing their subscribers to watch the Olympics in digital format.
One pay-TV operator is pushing the government to amend the Copyright Ordinance so that both Cable TV and Now TV can carry TVB and ATV channels without threats of copyright infringement from the terrestrial broadcasters.
If pay-TV operators were allowed to deliver the terrestrial television channels, more Hong Kong residents would be able to watch the Olympics in clearer digital format, the operator argued in a letter to the Commerce and Economic Development Bureau.
The lobbying effort revives moves made in 2004 by Cable TV to carry the free-TV channels over its system, a practice that was ended when Television Broadcasts won a court case saying the retransmission was illegal.
Ho hum. Mention a “clearer” picture to subscribers to Cable TV or Now TV and I think you will be greeted with hollow laughter. When Cable TV converted to digital, it was all about stopping piracy and adding extra channels, not about improving picture quality – which remains very disappointing. Now TV are just as bad, except that they are rolling out an HD service, and I suppose that adding the new ATV/TVB HD and other digital channels would enhance their offering. So I rather doubt that this is an altruistic move to help TV viewers who want to watch the Olympics.
Yet it clearly makes sense. In the UK, cable tv is required to carry the 5 terrestrial channels, and currently the only way you can get BBC HD is on satellite or cable. So I’m not clear why TVB would want to prevent their channels being re-broadcast when surely this can only bring in more viewers, especially in the interim period whilst digital is being rolled out. What can they possibly lose by allowing this?
Mind you, it’s the sort of strange thing that is always happening here in the “world’s freest economy”.
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